Growing your business may require taking a step back… way back, and even looking at it through different lenses.
You’ve heard the saying, work on your business not in it, but what does that actually mean? What is the difference between on versus in your business?
While employees work in the business completing certain tasks and duties are set for them. The “boss” sets their own tasks. These self-appointed tasks vary, and often derive from visible and immediate priorities or spot fires. In fact, the owner of the company is usually so good at managing spot fires that often their team will approach them with a problem that needs addressing immediately.
While this may seem logical – bosses know everything about their business and most likely have years more life experience than their employees. The reality is, the business owner is often responsible for encouraging employee behaviour that teaches the team to bring urgent issues to them (as and when they happen). This in turn removes the responsibility away from the employees and puts the accountability back with the business owner.
While this management and business style may work – there are customers walking through the door, orders being made, appointments being re-booked and the team know what to do on a day-to-day basis… so why ‘fix’ something that isn’t broken?
This is a very micro approach. Where is the macro view of your business?
- How are you leveraging what you’re currently doing?
- What is the long-term plan for the business (12 months, 5 years, 10 years)?
- How are you developing your team to be more accountable and drive the business further?
- How are you responding to new technologies and developing processes within the business to keep ahead of industry trends and competitors?
Let’s change this from the owner working on their business. First they wouldn’t be there till all hours, they may not even be a need to come into the business every day. The owner would have a strong team who know how to put out the spot fires and instead, the owner would be making contacts within the community and connecting with other like-minded business people. The “boss” would now have reflective time, to think of new directions and new innovative ways to move the business forward, rather than being bogged down in the day-to-day.