The Course That's About to
Transform Your Business
An industry specialised approach. Partner with someone who not
only knows your challenges, but truly cares about your success.
An industry specialised approach. Partner with someone who not only knows your challenges, but truly cares about your success.
The Calibrate Course is a 12 week MUST for business owners looking to take things to the next level. We have lived and breathed your challenges and know them well. We want to see you to thrive, not just survive!
This course is suited to business owners who are ready to commit to building strong foundations and focus on the growth and development of their team and business. The program is designed to help you take the first step in building the business you have always dreamed of and support you in achieving more money, more time and more freedom!
WHY CALIBRATE ?
This course is not generic - it covers learning principles that are relevant for all business owners but then we work with you personally to tailor these to the needs of YOUR business - everyone needs something different and seeking different outcomes, therefore needs to implement differently to drive the change they are looking for. Some people are optimising their business for more money, some are optimising for more time or freedom and others for joy as they have lost the love for their business.
We provide templates to every participant so we take the hard work out of things by doing the heavy lifting for you. This allows more time and energy to be spent on implementation as this is where the biggest impact can be made.
We provide a community of like-minded participants that can learn from each other, support each other and become a close knit sister-hood that grows together - raising each other up in a safe and confidential environment. Being a business owner can be a lonely journey for many and it is communities like ours that offer a safe space for people to learn and grow.
Click the arrows on the table below to read full description and outcomes of each module.
INCLUSIONS & OUTCOMES
Review your business holistically & understand your financials to help drive strategic planning and actions to grow your business
Build your Profit & Loss, Create a Budget, understand your Growth Levers, Business Capacity Formula, Leadership Profiling, Build your 90 Day Action Plan.
Understand the difference between Revenue and Profit and learn easy to implement techniques to help you track both. Our unique templates include the Daily Revenue Tracker & Budget.
Learn how to manage your cashflow & stock effectively. Templates include Stocktake Procedure & Cashflow Forecast.
Feel a sense of empowerment with having a clear vision and planned financial growth strategy for your own business
Learn how to be an effective leader, driving your team for success. Establish a clear Vision and supporting Values that inspire and engage your team to strive for excellence.
Learn how to run effective team meetings, how to structure feedback and deliver key messages for maximum impact.
Create a clear Job Advert, Position Description, Interview Questions and Onboarding Plan so you build an effective team.
Retain your employee’s through creating an Engagement Strategy, Professional Development Plans, Rewards & Incentives.
Understanding your different client segments and their buying behaviour will enable you to get cut-through in a cluttered market and increase your conversion rates on all marketing campaigns.
You will learn how to create an effective marketing campaign to attract new clients to your business and also how to market to your existing clients to increase their average spend and frequency of visit.
Create a Client Vision, Customer Journey and Value Ladder that makes your clients become Raving Fans.
Create a Social Media Plan, Design and Functionality of an effective Website, how to run a successful event and Drive Retail Sales.
Start date: 3rd & 4th September 2019
End date: 18th & 19th November 2019
This program offers effective delivery of education in a blended learning environment, group & individual. We feel that this approach is necessary as it provides the opportunity to also learn with likeminded business owners to work together whilst also delivering a personalised solution for your business.
• 10 x Online training sessions delivered to the group weekly via ZOOM
• 2 x Personalised strategy session (held via ZOOM)
• 6 x Mentoring sessions with your accountability group
• A detailed ‘How to ZOOM Video’ will be provided
HEAR WHAT OTHERS HAVE TO SAY
Click PLAY below.
"I would not be where I am now if it were not for The Loft Studio."
"Running more smoothly and our goal is clear to our clients now."
"It has made a massive difference to my business."
WHY THIS IS ‘THE COURSE’ OF ALL COURSES
You will build the following tools for your business, all personalised for you.
Click through below to see what you’ll walk away with.
This includes measuring and understanding the break-even point of your business. This is not just about a weekly target but a true understanding of what your business is costing you and what impact that is having on your profitability - or the cash that you actually get to take out of the business (in many cases this can be non-existent)
Understanding where your cash is going and anticipating those expenses, can significantly reduce overwhelm and improve focus so that you can really start moving your business forward with a level of certainty
Profit & Loss
Understand how to read this, learn what it really means for you and discover ways you can use this to grow your business. We make this simple - we get that finances are not a "go-to" place for salon owners to hang-out - many don’t even look at them as they don't know what to make of them - we make this simple by teaching you just 4 simple things that is used consistently will change the way you do business. This doesn't have to be hard - and by the end we literally have salon owners loving their numbers!!
Learn 4 key levers you can turn on and off at any time to grow your business. Understanding these is one thing, but when you learn what actions you need to take on an everyday level for them to make an impact in your business - this is where the real gold lies.. .This allows you to not only grow your business, but it makes sure you are growing it in a consistent, sustainable and profitable way. Lots of businesses can grow their top line revenue but never increase their profit - we look at this as working much harder for less - who wants that - we want you to work less and earn more so understanding these levers is critical for sustainable success...
Learn effective strategies to advertise, recruit and retain your dream employees. It is a competitive market out there so finding ways to stand out from the crowd will assist you in finding "best-in-market" talent and allow you to work with your team so they play a pivotal role in building your business - not just working in it!
Gain insights into your own leadership style through a series of detailed profiling tools that demonstrate the areas you excel in and also highlight the areas for your own personal development. This insight allows you to review the way you currently manage your team, providing some great opportunities to drive change and effectively increase team performance. Remember - Your business is a reflection of you - so the perfect place to start is with you
Develop skills in curating marketing campaigns that really work. It is not as simple as it seems and what worked 5 years ago doesn’t work in today's market, the consumer has changed, technology plays a part and marketing now feels like the most important thing to focus on - we see this all the time. Business owners looking to social media to solve all their problems but this is becoming increasingly harder to get the attention of your customer and even more so - getting them to buy from this platform. We like to teach you practical skills to develop campaigns that drive the right results into the business for what you need at the right time, but more importantly we want to take the stress out of marketing as this is commonly a "black-hole" for time wastage. We see so many business owners pouring time and energy into social media with it yielding little to no results when it comes to actually driving profitable conversions and long-term clients. Marketing is about balance and there are multiple platforms from which you can generate customer engagement and activity and it is important to know the difference, and use them at the right time for the right results....
MEET THE EXPERTS
As founder and Managing Director of The Loft Studio, Vanessa empowers business owners to maximise commercial performance, develop teams and thrive in business. Vanessa’s story began over 20 years ago with therapy qualifications and in-spa experience when her mature approach and savvy mindset quickly catapulted her career to far flung lands.
Jo Coles is our very own in-house Retail Specialist for The Loft Studio. Jo’s expertise lies in her ability to drive a team to success through effectively recommending and retailing to their clients. Having worked across the full scope of retail brands including Aveda, Rationale, Jurlique and Skinstitut, Jo’s varied industry exposure is solid and priceless.
When you first meet Sandra you quickly feel her warmth and passion for people, the beauty industry and business – it’s infectious. She approaches everything with high energy and is blessed with a unique ability to build and manage amazing teams, specialising in vision and culture, team engagement and retail performance.
Elisa is a seasoned professional specialising in strategic Marketing & Communications. Her extensive experience spans across all marketing disciplines and includes a variety of industries including beauty, lifestyle, retail, luxury, property and FMCG. Her down to earth approach enables her to connect authentically and easily with clients.
0417 779 899
Suite 15, 245 St Kilda Road
St Kilda 3182
Take the first step toward growing your business more effectively with the 5 vital tips for success. Discover new opportunities and unlock commercial potential.
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0417 779 899
Suite 15, 245 St Kilda Road
St Kilda 3182