The LOFT Studio empowers businesses, helping them develop the necessary skills required to build and operate a sustainable, profitable and scalable business.
Specialising in the spa, beauty, retail, aesthetics and wellness industries, the LOFT Studio remains the trusted “go-to” industry leader both in Australia and overseas.
From one-on-one sessions, Thrive in Business and Mastermind programs to custom large-scale projects and strategies, as well as marketing services we improve business profitability, teach you leadership skills to successfully manage and grow your team and assist you in developing marketing campaigns to see you attract the right customers.
Our mission is to help you build a sustainable and successful enterprise that delivers sound return on investment and maintains relevance in a dynamic and progressive consumer landscape.
We review businesses holistically and pride ourselves on our ability to take a 360-degree perspective ensuring that profitability, consumer messaging and brand positioning are synergistically aligned to maximise market penetration and offer effective consumer cut-through.
L Leveraging and developing Brand
O Operational Intelligence, Commercial Strategy & Business Mentoring
F Feasibility, profitability and project management
T Talent Development, training and education
Vanessa Main
As founder and managing director of The Loft Studio, Vanessa empowers business owners to maximise commercial performance and thrive in business.
Vanessa’s story began over 20 years ago with therapy qualifications and in-spa experience when her mature approach and savvy mindset quickly catapulted her career to far flung lands. She travelled the world managing hotel and resort spas for Hilton Worldwide, curating innovative wellness initiatives and developing diverse global spa and beauty brands.
For 10 years Vanesa lived overseas, think the Maldives, Singapore and Dubai, and on her return to Australia, she knew she wanted to establish a platform so she could share her business know-how, global expertise and educate others.
Intensely dedicated to the future growth of the industry she understands the commercial challenges faced by spa and beauty operators and helps business owners to use creativity to develop and implement sustainable strategies for success - with confidence. Known for her ability to challenge the status quo, she encourages individuals to think differently, define their focus and stretch their mindset.
Above all, Vanessa is totally engaging. A super-high achiever who runs at high-energy, Vanessa inspires confidence, mentors for change and nurtures professional development. Committed to providing high quality and engaging learning outcomes, Vanessa strives to bring out the best in people, share workloads and engender vibrant, fun and collaborative environments.
The youngest of three sisters, Vanessa knows the value of a rock-solid support system. Vanessa is a volunteer big sister in the SISTER2sister program designed to mentor at-risk teenage girls. She’s passionate about helping women of all ages lead enriched, successful and contented lives.
All for the love of health and wellbeing, Vanessa loves to feel grounded. She’ll walk, hike and run anywhere near the ocean, mountains and nature. She also dislikes hot fruit – she is quite adamant about that. Pineapple, according to Vanessa, doesn’t belong anywhere near a pizza.