Our MasterClasses are designed for business owners and operational managers within the spa, beauty and wellness sector, who are looking to improve the performance of both the team and business.
With a fresh approach, these MasterClasses are market relevant and addresses the fundamental business skills required to build and operate a sustainable and profitable business operation.
Learn tangible techniques to increase the capability and engagement of your people, implement profit strategies and gain clarity around the true growth potential your business currently offers.
Delivered with a down-to-earth and practical approach, these MasterClasses are perfect for any individuals looking to develop new skills, stretch their mindset and grow in performance.
The New year brings a fresh opportunity to invigorate your business and ensure you exceed all your goals for the 2017 business year. This MasterClass is only held once a year and is specifically designed to support business owners and operators to build a rock-solid business plan that covers financial performance and effective operational strategies.
We will be sharing the latest consumer insights, market trends and industry benchmarks to give you every opportunity to deliver the best business performance of all time. Market relevance has a direct correlation to profitability so ensure you are adopting a forward-focus approach in your business this year by understanding and aligning with both the consumer and the market.
MARKETING & CONSUMER
In the modern world, we are bombarded by information and are constantly being sold to. With the impact of the internet and the constant stream of advertising, marketing calls and spam, it is difficult to cut through the noise and attract the right customers.
In order to build brand awareness and consumer engagement your digital footprint is critical in terms of consumer impact and market penetration. This interactive workshop will help you define your ideal client, understand how to market directly to them, increase lead generation and website conversion rates. Start embracing smarter marketing strategies and differentiate your brand in the market, rise above your competition and become a market leader.
LEADERSHIP & RETENTION
Managing people is not easy and there is no doubt that people-related issues take up too much time and energy for business owners and operators. With the ultimate responsibility for guiding and managing the performance of employees, leaders need to ensure they have a strong understanding of the relevant principles of management, and know when and how to apply them appropriately in their business.
There is no ‘on size fits all’ approach to people management, and driving high performance is not about ticking boxes and templated scripts. This workshop is a practical resource to help operators with a full range of performance management skills to ensure all staff are making a meaningful contribution to both your business and your customers.
PERFORMANCE & PROFITABILITY
Are your current business results due to the fact you are running a well-oiled machine, where all your staff are kept accountable for their own level of performance? Or do you feel like you have little control over your business results and a successful month is one where you have managed to keep your head above water?
This practical workshop will teach you how to measure the performance of your business and the strategies and frameworks you will need to implement to grow profit. Improving commercial performance requires the business to drive the right performance metrics (KPI’s) at the right time to maximise financial returns to the business. Operators will leave this workshop with the knowledge and energy required to run a profitable business, and the resources to make it happen.
RECOMMEND & RETAIL
Are you looking for a powerful new approach that’s dynamic, proven to be effective, and engages your audience?
Do you want your staff or participants to walk away with cutting-edge sales tactics they can put to work in your business immediately?
This workshop is aimed at improving staff confidence when it comes to recommending home care, using the consultation process as a sales tool, increasing staff retention rates and maximising retail sales within your business. We cover everything from upgrades, add-ons, series sales to retail skin care.