“Identity is Cause; Brand is Effect”
We are passionate about creating concepts and brands that are clearly defined, consumer relevant and authentic. The spa, beauty and wellness markets are highly competitive and as such businesses must maintain a competitive edge which can be difficult to identify when you are constantly working within your business.
Similarly, as businesses grow and change, evolving services and technologies, so must your concept and brand. Innovation is critical to the success of any business but it can be a difficult area to navigate. Whether you are starting a new business, bringing a new brand to market or looking to grow and existing brand into new markets, we can work with you creatively to ensure your messaging is on-point and relevant. Contact us today and speak with our creative team to see if we can help you to innovate and find new opportunities for your business.
Vision is everything and the development of your concept is about staying true to that vision and bringing it to life in an authentic and realistic way. This is where we work with you to define the customer experience, ensuring the value proposition is both strong and differentiated within the market. As part of this process, we will collaborate with you to identify the product and service offering, key consumer messaging to ensure market penetration and cut-through in a noisy and crowded space. The brand vision is also an important driver of employee engagement and purposeful contribution, making it a critical need for any business.
Relocating or Rebranding? It’s the perfect opportunity to innovate your offering and consider a brand refresh. Your brand is your statement to consumers and the market so it should reflect both the experience and the offer, otherwise you run the risk of confusing your customer. Sometimes it is as simple as a logo refresh, a change in colours or a new positioning statement.
Product & Positioning
The current market is dynamic and face-paced with many significant changes in how consumers are spending in the space. As a result, now more than ever it is critically important to be crystal clear about your product offering and where you are positioning yourself in the market. There is much cross-over between aesthetics, cosmeceutical, beauty and wellness that it is easy to get lost in a crowded market. Make sure to differentiate and stand out – the way you position yourself in the market says as much about what you stand for as what you stand against.
Consumer Trends & Market Insights
We are a leading authority on consumer trends and market insights, making it our mission to collaborate with leading research agencies to access the latest information, statistics and market data. We are consistently looking forward in anticipation of growth opportunities but also to help clients minimize risk wherever necessary. We infuse these trends and insights into everything that we do, making sure our clients stay ahead of the market and always consistently innovate effectively.